THE DIGITAL MEASUREMENT REVOLUTION HAS BEGUN!

Digital Audience Measurement

CONSISTENT. SIMPLE. INTEGRATED.

The Nielsen Software Development Kit (SDK) will enable measurement to seamlessly flow from all audio, video, text and applications. This SDK solution is the first of its kind powering daily digital audience measurement for Australia.

AUDIO

VIDEO

TEXT

APPLICATIONS

Frequently Asked Questions

Top 5 Questions Related to Digital Audience Measurement

The measurement of people is different than the measurement of traffic. Traffic data will help you understand the number and frequency of devices that access content. However, value is created by understanding potential audiences for ad campaigns, regardless of medium, platform or content delivery.
Independent, Industry data currencies lay the foundation for ad trading and investment. Audience Measurement underpins the $4.6 billion of digital ad spend in the Australian market.
Nielsen uses a few sources of data in reporting Digital Audience. The first is the collection of traffic data from tagged sites. The second is audience data from Nielsen’s independently verified and demographically balanced Australian smartphone and tablet, and PC panels. From there, to achieve a total audience, we fuse our different digital panels together and then calibrate against our census volumetrics obtained from tagged data for websites.
This data is used by the media industry; Publishers, Agencies, and Advertisers.
Please contact your Nielsen Account Representative or email NielsenPacific@nielsen.com.au

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