THE DIGITAL MEASUREMENT REVOLUTION HAS BEGUN!
Nielsen Online Ratings measures Australian audiences to digital content.
It provides you visibility on:
Data is reported in the Nielsen Answers interface on the 11th of every month. Please click on the buttons below for more information.
Learn how to pull different reports by watching the videos below.
The first step in your digital measurement revolution – Welcome to Nielsen Mobile Ratings
Nielsen Mobile Ratings is the first industry endorsed independent view of audiences from smartphones and tablets.
Nielsen Mobile Ratings data for July, August, September 2015 was delivered in a monthly report format. It has since been phased out with the launch of Digital Ratings (Monthly).
For a further detailed metrics and methodology document, please contact your Nielsen Account Manager.Learn more about Nielsen Mobile Ratings
Welcome to Digital Ratings (Monthly), the second step in your digital measurement revolution.
Digital Ratings (Monthly) is the audience-centric, cross-device measurement for smartphones, tablets and PCs. This measurement is the first of its kind in Australia. It leverages Nielsen’s pre-existing hybrid methodology (panel data and census volumetric data), now fused with our smartphone and tablet panels.
The values of Digital Ratings (Monthly) are:
30x better, 30x times more often - Welcome to Nielsen Digital Content Ratings!
Digital Content Ratings is the quantum leap forward in Audience measurement. The Industry will now have access daily to broader, deeper and more granular information across web, video, applications and content.
The Nielsen Software Development Kit (SDK) will enable measurement to seamlessly flow from all audio, video, text and applications. This SDK solution is the first of its kind powering daily digital audience measurement for Australia.
Top 5 Questions Related to Digital Audience Measurement
Mobile screen time is leading the way according to new data released by IAB Australia and Nielsen which shows that 52 percent of digital screen time is spent on mobile devices.Find Out More
The most elusive and valuable of all media measurement is an independent, reliable understanding of the people who consumed a piece of content – whether it be video, audio or text.Find Out More
News.com.au retained the top spot for the eighth straight month in the latest online results from Nielsen. The top five players in the Current Events & Global News category by unique audience remained unchanged, but there were shifts in rankings for the next big five.Find Out More
When it comes to an industry working together for common good, Australian content producers and publishers are a shining example, particularly when it comes to audience measurement.Find Out More
Australians spend on average more than an hour a day on their smartphones.Find Out More
Nielsen Digital Landscape is a monthly summary of online, Australian behaviours.Find Out More