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|Demo||Unique Audience||Population Base||Population Reach (%) (ppl 18+)||Total Minutes (000)||Average Time Spent (HH:MM:SS)|
Source: Nielsen Digital Content Ratings, Video, , People 18+, Panel + Census
|Unique Audience Rank||Brands||Unique Audience (000)||Time per Person (hh:mm:ss)|
NB. Hybrid Streaming metrics do not include video consumed on Mobile Applications.
* For May 2016 and June 2016 data the YouTube brand and VEVO Brand have been masked due to a measurement issue. In these reports these two brands will report April 2016 Nielsen Online Ratings - Hybrid Streaming data.
Nielsen Online Ratings - Hybrid Streaming - Under reporting of YouTube and VEVO audiences & time metrics corrected as of July 2016.
Please note all unique audience and time metrics for The YouTube Brand and VEVO Parent for Nielsen Online Ratings - Hybrid Streaming have been progressively understated since January 2015. This was due to the Nielsen meter not capturing all instances of tags from panelists watching YouTube videos on updated versions of browsers between January 2015-June 2016. This has now been corrected as of July 2016 data in Nielsen Online Ratings - Hybrid Streaming.
Nielsen Digital Audience Measurement Update
Nielsen continues to work with the IAB and the digital industry to develop and evolve its digital audience measurement system to reflect ongoing changes in consumer behaviour.
We are now focussing on building and testing the new methodology for video reporting in the upcoming Digital Content Ratings to replace the Hybrid Streaming data. As a result, there will be no delivery of Hybrid Streaming data beyond the current available month of March 2017. All historical Hybrid Streaming data will still be available in the user interface.
With the launch of Nielsen Digital Content Ratings, the syndicated video report is now available to subscribers in Nielsen Answers.
Please reach out to your Nielsen Account Manager if you have any questions.×